Yves Saint Laurent Rouge Pur Couture Lipstick - Le Rouge

Why is that women don't wear lipstick anymore? Or if they do it's in sheer, nude tones or it's gloss. What happened to the days of bold and sexy lipsticks that made any outfit more stylish? You can be wearing nothing special at all, but put on a swipe of fabulous red lipstick, and you're ready for a night out. I think we have been so obsessed with glosses that we have forgotten how to wear lipstick. Well, I think it's time to get reacquainted with beauty's best little friend.

I came across my new favorite red lipstick in Paris. It's part of the Yves Saint Laurent Rouge Pur Couture line. The color is called Le Rouge, YSL's iconic red and it's gorgeous. It's a true blood red that screams "look at me". The Rouge Pur Couture line is all about intense pigmentation, moisture and satin finish.  And the lipstick totally delivers on all accounts. It's not sticky or glossy at all, it gives you a flawless refined looking lip; the kind that you see on the ladies of Mad Men. The lipstick also lasts much longer that I had anticipated. Most bold lipsticks fade after about 20 minutes of wear, but Rouge Pur Couture stays in place, even when sipping a martini. To check this lipstick out, or to see the other colors, visit YSL.